AITO PPM Performance Plus Motors

Technology APRIL 23, 2026

Brand Finance Brand Value Ranking: AITO Claims China Luxury Crown 

Brand Finance Brand Value Ranking: AITO Claims China Luxury Crown 

Brand Finance Brand Value Ranking: AITO Claims China Luxury Crown 

On April 23, 2026, Brand Finance—a leading global brand valuation firm—released its Brand Finance Automotive Industry 2026 ranking, and AITO made an immediate impact. In its first appearance, AITO was named China’s most valuable luxury automotive brand with a brand value of USD 3.45 billion. The brand also became the only Chinese automaker ranked among the world’s top 10 luxury automotive brands. Adding to the momentum, AITO posted a Brand Strength Index (BSI) of 77.8 — the highest among all Chinese automotive brands — marking a major milestone for China’s premium new energy vehicle sector on the world stage. 

The recognition reflects AITO’s growing global influence, driven by strong market performance, rising customer advocacy, and rapid improvements in Net Promoter Score (NPS). 

Guided by its philosophy of “Intelligence Redefining Luxury”, AITO continues to strengthen its position in China’s premium automotive market through rapid growth and strong consumer demand. In 2025, AITO delivered more than 420,000 vehicles, becoming the best-selling Chinese luxury brand in the domestic market. The flagship AITO M9 maintained leadership in the 500,000+ RMB price segment. AITO also surpassed 1 million cumulative deliveries in just 46 months, setting new benchmarks for China’s premium new energy vehicle market. 

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AITO and Performance Plus Motors PPM Enters into Strategic Partnership, Marking a New Chapter in the Global Expansion of Intelligent Luxury

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AITO and Performance Plus Motors PPM Enters into Strategic Partnership, Marking a New Chapter in the Global Expansion of Intelligent Luxury

AITO, China’s luxury intelligent vehicle brand, has officially signed a strategic cooperation agreement with Performance Plus Motors (subsidiary of Abu Dhabi Motors), a leading luxury automotive dealer group in the United Arab Emirates. The agreement was signed in Chongqing, China by Jason Wang, President of SERES AUTO Overseas BU, and Syed Faiz Karim, CEO of Abu Dhabi Motors. Leon He, President of SERES AUTO, and Kelvin Zhao, Chief Representative of ADM China, attended the signing ceremony as witnesses. This partnership marks a major milestone in AITO’s expansion into overseas luxury new energy vehicle markets and signals the official launch of the brand’s next phase of global growth.

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