AITO PPM Performance Plus Motors

Technology APRIL 24, 2026

Intelligence Redefining Luxury: AITO Full Lineup Debuts at Auto China 2026 

On April 24, 2026, AITO’s full product range and SERES’ latest technological achievements were unveiled at Auto China 2026 — the AITO M6 made its powerful debut, the all-new AITO M9 was revealed for the first time, the AITO M8, M7, and M5 were displayed together, and the MF Platform was innovatively launched

AITO’s full product range and SERES’ latest technological achievements were unveiled at Auto China 2026 

The all-new AITO M9 received 11,500 pre-orders within one hour of opening reservations. The new model features an exclusive 6-LiDAR stereo matrix, among other innovations, achieving a leading leap forward in eight domains including performance and intelligent driving assistance. The AITO M6 surpassed 10,000 firm orders within 15 minutes of going on sale. Equipped with 896-channel dual-optical-path imaging-grade LiDAR as standard, the new model delivers a pioneering intelligent mobility experience that redefines user expectations.  

AITO M9 

2026 Brand Finance Global Automobile Brand Value 100 rankings were recently released. AITO made its debut on the list with a brand value of US$3.44788 billion, ranking first among Chinese luxury automobile brands and becoming the only Chinese brand in the global top 10 luxury automobile brands. 

At the auto show, Zhang Zhengping, Chairman of SERES AUTO, personally delivered the keys to the first AITO M6 owners. He stated: “We always start with our users, take that insight into R&D, and deliver it back to them — so even a young person’s first car can carry the safety assurance of a million-yuan vehicle.”  

Zhang Zhengping, Chairman of SERES AUTO, delivered the keys to the first AITO M6 owners 

SERES launched the MF Platform, an AI-driven platform advancing toward vehicle-level Level 4 embodied intelligent evolution. Integrating multi-source powertrains, cockpit-driving coordination, intelligent chassis, intelligent hub, intelligent safety, and smart services, it transforms the vehicle from a mere means of transportation into an embodied intelligent entity capable of thinking, perceiving, and continuous evolution. 

AITO adheres to its “Five Highs” vehicle-building philosophy of high safety, high reliability, high performance, high quality, and high value. The brand persists in intelligent-electric integration and software-defined vehicles, accelerating the advancement of electrification and intelligentization. To date, AITO’s intelligent driving assistance system has accumulated over 7.1 billion kilometers of total mileage, with 3.32 million potential collisions actively avoided. 

Brand Finance Brand Value Ranking: AITO Claims China Luxury Crown 

APR 23, 2026

Brand Finance Brand Value Ranking: AITO Claims China Luxury Crown 

On April 23, 2026, Brand Finance—a leading global brand valuation firm—released its Brand Finance Automotive Industry 2026 ranking, and AITO made an immediate impact. In its first appearance, AITO was named China’s most valuable luxury automotive brand with a brand value of USD 3.45 billion. The brand also became the only Chinese automaker ranked among the world’s top 10 luxury automotive brands. Adding to the momentum, AITO posted a Brand Strength Index (BSI) of 77.8 — the highest among all Chinese automotive brands — marking a major milestone for China’s premium new energy vehicle sector on the world stage

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AITO and Performance Plus Motors PPM Enters into Strategic Partnership, Marking a New Chapter in the Global Expansion of Intelligent Luxury

FEB 6, 2026

AITO and Performance Plus Motors PPM Enters into Strategic Partnership, Marking a New Chapter in the Global Expansion of Intelligent Luxury

AITO, China’s luxury intelligent vehicle brand, has officially signed a strategic cooperation agreement with Performance Plus Motors (subsidiary of Abu Dhabi Motors), a leading luxury automotive dealer group in the United Arab Emirates. The agreement was signed in Chongqing, China by Jason Wang, President of SERES AUTO Overseas BU, and Syed Faiz Karim, CEO of Abu Dhabi Motors. Leon He, President of SERES AUTO, and Kelvin Zhao, Chief Representative of ADM China, attended the signing ceremony as witnesses. This partnership marks a major milestone in AITO’s expansion into overseas luxury new energy vehicle markets and signals the official launch of the brand’s next phase of global growth.

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